If any of you are watching "Mr. Robot", they cover some good examples of social engineering.  Things like leaving an infected USB drive in an employee parking lot where it gets picked up and a curious employee plugs it into his work PC.  {BAM} Infected.

Well, that's not so different from a website having a popup that claims you must update your Adobe Flash.  It might look legitimate but, most of the time, it's not.

Antiviruses work by comparing a file on your PC with a list of known viruses.  Bad guys can take their virus, scan it against a bunch of AVs and, if detected, change the file just a bit to avoid detection.

One extra layer of protection you can opt for (which I install for Constant Care customers) is Malwarebytes' Anti-Exploit.  Even the free version provides a lot of coverage against browser-based exploit techniques.

More info at HowToGeek.com

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